About me

"I believe that lead generating marketing requires a sound understanding of the client's business and experience.

Sadly, too many agencies just follow a standard rule book for marketing which invariable delivers underwhelming results."

I am a long serving marketing expert, who dislikes jargon, refuses to over sell, is pragmatic, and who can always deliver value.

Hire me as your marketing resource, in house or remotely.

I can devise and deliver effective marketing strategies and complex digital solutions for SMEs (predominantly in the B2B sector) that improve client profitability and growth.

Highlights

Co-owned & scaled a design and digital marketing agency: 15-year journey from a two-person start-up to established market player earning £0.5 million fees a year.

Creating market leaders: Two of clients of JWDM have risen to be marketing leaders since working with Jonathan. Spectrum Welding Supplies and Wine Racks UK now dominate the most valuable keywords to their business and have a website that regular converts organically won traffic in to high value clients.

B2B Digital Solutions: Delivered complex platforms for utilities, charities, and international enterprises. Managed a team of four full time inhouse developers so know digital inside and out.

AI Market Consultancy with experience: delivering valuable AI projects and workshops in 2024 & 2025 with demonstratable business growth, better efficiencies and increased profitability.

Expertise

Marketing

Marketing strategy, marketing leadership, brand development, proposition development, marketing planning, competitor analysis, and positioning statements.

SEO

Technical SEO, complex SEO, business integrated SEO, SEO trouble shooter, reporting, analysis, and now AI optimisation.

• Ranking for business relevant terms

• Winning click through and on page engagement

• Driving leads and enquiries

Website

Website planning, structure, navigation, mobile friendly, content loading, image optimisation, rich media content, hosting, and support

Outbound marketing

Prospect identification & ranking, targeting high value clients, direct sales & marketing campaigns. and

AI planning

Early adoption, and successful implementation of AI technology to improve efficiencies.

Technical leadership

Specifying, managing, resolving issues, and vibe coding in across multiple platform.

• Languages: PHP, JavaScript, HTML5, CSS3, MySQL, SQL

• Website software: WordPress, WooCommerce, SEM Rush

• Frameworks: Custom PHP frameworks, jQuery, Bootstrap

• Infrastructure: Linux servers, Apache, Database optimization

• Integration: Payment gateways, CRM systems, Third-party APIs

Technical Director & Co-Owner

Crush Design and Creative Marketing Limited | Sep 2009 - Sep 2024

Technical Director and co-owner of design, brand and digital agency serving medium-large B2B companies, charities/NGOs, and local SMEs. Led technical strategy and development teams while managing complex digital projects for national and international clients.

Key Achievements:

• Agency Leadership - Co-founded and scaled agency over 15 years with exceptional client retention

• Team Management - Led development teams building customer portals and digital platforms

• Client Portfolio - Delivered solutions for utility companies, international charities, and B2B enterprises

• Digital Strategy - Project managed complex digital strategies with proven ROI for diverse sectors

• Technology Stack - PHP, JavaScript, HTML5, MySQL, SEO optimization, digital marketing platforms

• Business Development - Grew agency from startup to established player in regional market

Client Sectors: Medium-Large B2B Companies (National/International) • Charities & NGOs (National/International) • Local SMEs

URL: Crush- Design.co.uk

15 Years | Chesterfield | Full-time

Why did I leave Crush?

Looking for a new challenge as I learnt over the 15 years at Crush that I like growing business more than managing businesses!

I worked tirelessly to hit my target of half million turnover and 12 staff, and thoroughly enjoyed the challenge.

However Crush Design is suited to that size, and pursuing further growth would not be a good ROI.

Employment history

Founder

JWDM Limited | Sep 2024

I set up a new consultancy in 2024 to focus on two things.

• Delivering strategic growth marketing

• Early adoption of AI technology.

Overview

• All JWDM marketing clients have seen 100% plus increase in new business from digital channels.

• Search ranking target achieved and exceeded

• Market and proposition position perfected to reach ideal prospective clients.

• On site consumer facing chat bot - built, trained and wrote the prompt engineering for a system that can accurately quote for wine rack and wine cellar projects (preferred LLM Claude Sonnet).

• Keynote speaker - Engaging with the business community and delivering education talks.

• Vibe Coding - Built visualisation, calculators, and some many other things.

• Automation - Using n8n to automated in house projects. Clients yet to buy (understand?)

• Traditional SEO - Ranking clients on Google and now ranking for LLMs.

1 Year | Nottingham| Full-time

Current

Example Client Work.

Spectrum Welding Supplies

• Collaborated closely with client including being onsite at least once weekly

• Reorganise business proposition to suit client's business and potential market place

• Completely restructured and reorganised website

• Planned site structure around complex product offering

• Positioned client as knowledge leader for 'Specialist Welding Equipment'

• Wrote a lot of the content of the website

• Dominating keywords for 'Specialist Welding Equipment' despite there being much bigger competitors

• Introduced ecommerce and added 1,000s of products

• Wrote market relevent and technical content

Wine Racks UK (construction of high value wine cellars)

• Project managed and led rebuild of website

• Understood the nuance of their digital market place and planned a clear and profitable path

• Directed all content, layout, and navigation

• Wrote all copy for website, to target highly competitive key words

• Understood the nuance of digital market place and planned a clear and profitable path

• Dominating keywords associated with bespoke Wine Racks and Cellars

• Built highly successful on site consumer facing chat bot - built, trained and wrote the prompt engineering for a system that can accurately quote for wine rack and wine cellar projects.

• Planned and coordinated photography of completed projects.

Closing Statement

Thank you for reading about me, I feel privileged that you made it this far, given the degradation of attention span.

I am a father of two grown up sons, a step father to a ten year old and a second time dog owner.