About me

Currently an AI Consultant who is also the architect and developer of Existentia, a production-ready AI-powered therapy companion platform serving therapists and clients across the UK (personal project).

Previously a Technical Director and co-owner of Crush Design & Creative Marketing (2009-2024), I delivered complex digital solutions for medium-large B2B companies, international charities, and SMEs. For reference, Crush is a 13 person agency with half a million turnover.

I want to combine my agency experience with my enthusiasm for new tech to pioneer (and obsess over) AI-first transformations in rapidly scaling businesses.

Core Expertise: AI Integration • SaaS Architecture • Agency Leadership • Multi-tenant Systems • Digital Strategy • B2B Solutions

Achievements

Built Existentia SaaS Platform - Multi-tenant therapy companion with AI chat, voice processing, and subscription management

Co-owned & scaled a design and digital agency - 15-year journey from start-up to established market player

AI Integration Pioneer - OpenAI GPT-4, Whisper, TTS, and Claude API implementations in production

B2B Digital Solutions - Delivered complex platforms for utilities, charities, and international enterprises. Managing 4 full time inhouse developers.

Subscription Business Model - Designed commission structures and automated billing systems

Technical Expertise

Traditional Stack (Crush Era)

Can't believe I am calling this stuff legacy already

Languages: PHP, JavaScript, HTML5, CSS3, MySQL, SQL

Frameworks: Custom PHP frameworks, jQuery, Bootstrap

Infrastructure: Linux servers, Apache, Database optimization

Integration: Payment gateways, CRM systems, Third-party APIs

AI & Modern Stack

Predominantly using Claude to code

AI Integration: OpenAI GPT-4, Whisper, Claude, Prompt Engineering, Voice Processing

Frontend: React, Next.js 14, Tailwind CSS, Real-time WebSocket interfaces

Backend: Node.js, Express, Next.js API Routes, RESTful APIs

Database: PostgreSQL, Supabase, Row-Level Security, Multi-tenant Architecture

Authentication: Supabase Auth, JWT, Role-based Access Control

"Dot.com veteran and AI-focused technical leader with 15+ years of experience building scalable, digital platforms and a multi-tenant SaaS platform."

Technical Director & Co-Owner

Crush Design and Creative Marketing Limited | Sep 2009 - Sep 2024

Technical Director and co-owner of design, brand and digital agency serving medium-large B2B companies, charities/NGOs, and local SMEs. Led technical strategy and development teams while managing complex digital projects for national and international clients.

Key Achievements:

• Agency Leadership - Co-founded and scaled agency over 15 years with exceptional client retention

• Team Management - Led development teams building customer portals and digital platforms

• Client Portfolio - Delivered solutions for utility companies, international charities, and B2B enterprises

• Digital Strategy - Project managed complex digital strategies with proven ROI for diverse sectors

• Technology Stack - PHP, JavaScript, HTML5, MySQL, SEO optimization, digital marketing platforms

• Business Development - Grew agency from startup to established player in regional market

Client Sectors: Medium-Large B2B Companies (National/International) • Charities & NGOs (National/International) • Local SMEs

URL: Crush- Design.co.uk

15 Years | Chesterfield | Full-time

Why did I leave Crush?

Sadly Long Covid knocked me for six between 2022 & 2023. The stress of co-running an agency was making the condition worse so I chose to step away and recover my health.

I have now recover and looking for my next opportunity.

Employment

Founder

JWDM Limited | Sep 2024

Having left Crush I chose to set up a consultancy focusing on AI.

As a perpetual early adaptor I have been a heavy user of LLM.s since Chat GPT 3. I have tested a lot of models, including local installations from Hugging Face, and multimodal bots.

In my role as a consultant I work with four clients delivering traditional digital marketing support as well as AI consultation, projects and transformation support.

Notable work:

• On site consumer facing chat bot - built, trained and wrote the prompt engineering for a system that can accurately quote for wine rack and wine cellar projects (preferred LLM Claude Sonnet).

• Keynote speaker - Engaging with the business community and delivering education talks.

• Vibe Coding - Built visualisation, calculators, and some many other things.

• Automation - Using n8n to automated in house projects. Clients yet to buy (understand?)

• Traditional SEO - Ranking clients on Google and now ranking for LLMs.

1 Year | Nottingham| Full-time

If my Dog had AI - a fun and relevant blog by me

A fun, thought-provoking experiment, What Happens When You Give AI to a Dog? Maybe Chatgpt 4.5

Read the article

Current

Closing Statement

Thank you for reading about me, I feel privileged that you made it this far, given the degradation of attention span.

As a fully fledged human I am a father of two grown up sons, a step father to a ten year old and a second time dog owner.