About me

A long serving marketing expert, who dislikes jargon, refuses to over sell, is pragmatic, and aims to humble in payment.

Hire me as your marketing resource, in house or remotely.

Previously a Technical Director and co-owner of Crush Design & Creative Marketing (2009-2024), Jonathan has a gained a wealth of experience delivering effective marketing strategies and complex digital solutions for SMEs predominantly in the B2B sector.

Highlights

Co-owned & scaled a design and digital marketing agency -15-year journey from a two-person start-up to established market player earning £0.5 million fees a year.

Creating market leaders - Two of clients of JWDM have risen to be marketing leaders since working with Jonathan. Spectrum Welding Supplies and Wine Racks UK no dominate the most valuable keywords to their business and have a website that regular converts organically won traffic in to high value clients.

B2B Digital Solutions - Delivered complex platforms for utilities, charities, and international enterprises. Managing a team of four full time inhouse developers.

Early to AI Market Consultancy with experience delivering valuable AI projects and workshops in 2024 & 2025 with demonstratable business growth, better efficiencies and increased profitability.

Delivering valuable AI lead solutions - Avoiding "AI Slop" plagues the sector already Jonathan has developed proven AI strategies and platform that deliver long term, high value, and sustainable ROI.

Expertise

Technical expertise

Specifying, managing, resolving issues, and vibe coding in across multiple platform

Languages: PHP, JavaScript, HTML5, CSS3, MySQL, SQL

Website software: WordPress, WooCommerce, SEM Rush

Frameworks: Custom PHP frameworks, jQuery, Bootstrap

Infrastructure: Linux servers, Apache, Database optimization

Integration: Payment gateways, CRM systems, Third-party APIs

Marketing

Marketing strategy, marketing leadership, brand development, proposition development, marketing planning, competitor analysis, and positioning statements.

SEO

Technical SEO, complex SEO, business integrated SEO, SEO trouble shooter, reporting, analysis, and now AI optimisation.

• Ranking for business relevant terms

• Winning click through and on page engagement

• Driving leads and enquiries

Website

Website planning, structure, navigation, mobile friendly, content loading, image optimisation, rich media content, hosting, and support

Outbound marketing

Prospect identification & ranking, targeting high value clients, direct sales & marketing campaigns. and

AI planning

Supabase Auth, JWT, Role-based Access Control

"Dot.com veteran with 20+ years of expertise in marketing, technical specification, and business leadership. My value is in developing a client's digital world so that it effectively delivers business growth."

Technical Director & Co-Owner

Crush Design and Creative Marketing Limited | Sep 2009 - Sep 2024

Technical Director and co-owner of design, brand and digital agency serving medium-large B2B companies, charities/NGOs, and local SMEs. Led technical strategy and development teams while managing complex digital projects for national and international clients.

Key Achievements:

• Agency Leadership - Co-founded and scaled agency over 15 years with exceptional client retention

• Team Management - Led development teams building customer portals and digital platforms

• Client Portfolio - Delivered solutions for utility companies, international charities, and B2B enterprises

• Digital Strategy - Project managed complex digital strategies with proven ROI for diverse sectors

• Technology Stack - PHP, JavaScript, HTML5, MySQL, SEO optimization, digital marketing platforms

• Business Development - Grew agency from startup to established player in regional market

Client Sectors: Medium-Large B2B Companies (National/International) • Charities & NGOs (National/International) • Local SMEs

URL: Crush- Design.co.uk

15 Years | Chesterfield | Full-time

Why did I leave Crush?

Sadly Long Covid knocked me for six between 2022 & 2023. The stress of co-running an agency was making the condition worse so I chose to step away and recover my health.

I have now recover and looking for my next opportunity.

Employment

Founder

JWDM Limited | Sep 2024

Having left Crush I chose to set up a consultancy focusing on AI.

As a perpetual early adaptor I have been a heavy user of LLM.s since Chat GPT 3. I have tested a lot of models, including local installations from Hugging Face, and multimodal bots.

In my role as a consultant I work with four clients delivering traditional digital marketing support as well as AI consultation, projects and transformation support.

Notable work:

• On site consumer facing chat bot - built, trained and wrote the prompt engineering for a system that can accurately quote for wine rack and wine cellar projects (preferred LLM Claude Sonnet).

• Keynote speaker - Engaging with the business community and delivering education talks.

• Vibe Coding - Built visualisation, calculators, and some many other things.

• Automation - Using n8n to automated in house projects. Clients yet to buy (understand?)

• Traditional SEO - Ranking clients on Google and now ranking for LLMs.

1 Year | Nottingham| Full-time

If my Dog had AI - a thought experiment

A fun, thought-provoking experiment, What Happens When You Give AI to a Dog? Maybe Chatgpt 4.5

Read the article

Current

Closing Statement

Thank you for reading about me, I feel privileged that you made it this far, given the degradation of attention span.

As a fully fledged human I am a father of two grown up sons, a step father to a ten year old and a second time dog owner.