“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John Wanamaker (1838-1922) was a very successful United States merchant, religious leader and political figure, considered by some to be a “pioneer in marketing”.
This quote remains true in 2024, of marketing spend.
Choosing the right marketing approach and allocating the right budget is like choosing the right horse in a race.
I have seen too many businesses tricked in to spending money on convincing sales pitch only to get very little, or nothing, back.
A good bit of advice that cost hundreds can save many thousands of pounds.
Good advice must be given without any conflict of interests.